Advertising for cheap web hosting can be found on every corner of the Internet. Deals range from free to $20 dollars per month, and sometimes $20 per year. These attractive pricing models are popular, and it isn't hard to see why.
A simple Google search yields some 95 million results. Big brands like Hostgator, Godaddy, Namecheap generate astronomical revenues from customers looking for the lowest price.
Hosting doesn't have to be expensive, and just about anyone can afford it. But just because you can score a great deal on a cheap web host, does it mean that you should?
Benefits Of Cheap Web Hosting
See, it all depends on what your goals are when it comes to running your business.
You have to know where you want to be, in order to set off on the right foot.
I always will recommend inexpensive hosting to someone who isn't that serious about their business.
If your goal is just to test the waters a bit, or if your goal is to just have a simple static web page, then a low-cost web hosting service is for you.
You can spin up a site on WordPress, install a basic theme, and blog when you feel to.
There's nothing wrong with that at all. When I first began to explore the world of web hosting, I joined up with domain.com.
As a matter of fact, I still use their services for domain names and email services, and it stops there.
A big benefit of using these web hosts are the costs. You've just launched your business, and you are bootstrapping your journey, so naturally, you want to keep your costs down.
You see features such as:
45- Day money-back guarantee
Unlimited disk space
Unlimited email addresses
Free advertising credits
That list of features can go on and on. But the truth is, you probably don't have a clue to what half of that means.
It sounds great and looks great on the screen, so you sign up.
The Truth About Cheap Web Hosting
I want to be clear and transparent as much as possible. Cheap web hosting, just like everything else, has its pros and cons. You will generally get what you pay for.
Business owners, please listen carefully! There is no such thing as unlimited anything, please understand that.
If you are growing your business, and are dead serious about your long-term success, then you should now a little industry secret when it comes to web hosting.
When you see advertisements for unlimited bandwidth (the amount of traffic coming to your site) please note this isn't the case. Like a lot of people, who fail to read the terms and services, there are limits. If you exceed those limits, your site is usually taken offline by the web host, or you might see a steep decline in performance.
For example: Let's say that your website is up and running, and business is going well for you. Your customers are engaged with your website, and you are getting lots of leads that are resulting in sales.
At the same time, someone who has a website decides to experiment with software which results in crashing the server.
Not only is their website taken offline, but yours as well.
So why does that matter to you? It's because you are sharing the same server with that person.
It's like living in an apartment building, and the tenant above you decides to overflow the tub.
That water runs down through to your dwelling and your belongings are ruined.
It's the same way in regards to cheap web hosting.
You not only share the same web server with that person but literally you are sharing the same server with thousands of others.
Another example; business is going well for you, and you start getting a lot more website traffic. So much so, that your sales are increasing, and the popularity of your brand is becoming prominent within the community.
One day you wake up and find that your site is offline, nowhere to be seen. You panic, and head over to your web host.
You log into your control panel and see you have a warning which states you are taking up too many server resources, and it's affecting other users.
You think to yourself, I thought I had unlimited bandwidth?
To make matters worse, a message says-your site will only go back online once you delete some files which are taking up too much space.
You think, how in the hell do I do that?
Meanwhile, your site is offline, and revenue is coming to a halt. You need to figure out the solution, and you need to do it fast.
I've been there in those situations and let me tell you it's not a great feeling. Millions of others before you have experienced the same and worse.
Of course, there are more things that can go wrong, especially if you are running an e-commerce store.
You see, there are limits when it comes to computers. A single shared server has only so much RAM, disk space, and processors which can handle multiple tasks. There are limits to a computer's resources, and if you exceed those limits, things don't go so well.
These big hosting companies make the most of their hardware and stack tens of thousands of websites on a single server.
You are limited when it comes to the growth of your company if you decide to trust your site with these platforms.
Migrating away from a host can be a headache, and it isn't for the faint of heart.
In case you are in that sort of situation, I will migrate you for free to our platform. Just hit us up on the contact us page.
There are many reasons why the top brands don't make use of cheap web hosting.
Can you imagine Lowes or Home Depot depending on $9/m web hosting?
Or what about your local library, car dealership, bank, or the local news?
When I started TechMalak, the news section of the site, I wanted to be just like all those major tech news websites. Sites like TechCrunch, Mashable, Android Authority, The Verge, CNET, and so forth.
Many of these sites are paying more than $10k/month just for web hosting.
We create all of our client's websites running on WordPress. It's just by far the best platform short of building a custom solution.
Many brands trust WordPress and go to them to host their websites. Sure, WordPress has cheap plans like all the big web hosting companies. You'd have to go to wordpress.org for those.
But the big brands who want WordPress, or the company behind the platform which is Automatic, will go to WordPress VIP. Many of the above brands like CNN, Facebook, Capital One, Android Authority use WordPress VIP to host their websites. If I'm not mistaken, those plans are tens of thousands.
You don't have to spend that kind of money to get great results. Companies like WordPress, along with the best digital marketing companies will buy server space in bulk, and then create packages for their clients. We do the same at TechMalak.
There are many companies that will sell high-end servers to agencies like ours. From Amazon, Google, Digital Ocean and many more, the choices are vast.
I refuse to stuff a server with thousands of websites, that's just asking for trouble. Furthermore, when we host websites, we use cloud servers, and each website has its own environment and resources. Think of it as living in a subdivision.
If my website/house gets flooded, your house is far enough away that you won't be affected.
Your site can handle large amounts of traffic without ever having to worry about being shut down.
More resources can be added to your server, without you even knowing which will allow you to grow.
There's nothing wrong with signing up for cheap web hosting, as long as you are okay with what it brings.
If you are serious about growing your business, you'll want to avoid those bargain prices at all costs.
You also don't have to spend $10k/month on hosting unless you need it and can afford it.
If you ever need free advice, just shoot me a message via our contact page, and I'll be glad to steer you in the right direction.